List Your Business on Google Maps in 6 Easy Steps

If you want to successfully run a brick and mortar business that’s dependent on customers, you need to list your business on Google Maps. This tutorial will walk you through how to create a Google + page and list your business on Google Maps. You’ll want to make sure you’re

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Posted in Lead Generation, Videos

5 Keys to Getting More Industrial Business Leads

New leads are the lifeblood any business. In order to maintain a positive cash flow, it is vital that a company not only keep existing customers happy but find new ones as well. But how do companies find new leads, and not just any leads but high quality, targeted leads?

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Posted in Industrial Marketing, Lead Generation

What if My First Lead Generation Campaign is a Flop?

It’s very important to realize, dear marketer, that your first Lead Generation campaign will probably flop. You will see some results from it. You’ll see clicks. You may see some conversions. But, in most cases, your very first step out of the gates will simply give you a starting point.

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Posted in Lead Generation

The 5 Pillars of Effective Lead Generation

There are many ways to achieve valuable lead generation in the marketplace, but it’s important that you know how to use them effectively. The power of advertising has been used for many years. This uses the simple strategy of bombarding you with the same content repeatedly to attract your attention,

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Posted in Lead Generation

The Biggest Mistake Businesses Make with Phone Leads

I’ve talked with many companies who remark that by the time they call a lead back it’s often unresponsive or already being serviced by another company. Response time is critical in lead generation.  In fact, research shows that an alarming percentage of leads do business with the first company to

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Posted in Lead Generation, Videos

Why are Phone Leads so Important?

We all know that email is an outstanding platform and that much of the Internet today centers around email, but what about those people who are looking for an answer right now? They don’t want to fill out a form and wait. Those people want to speak to a human being who can answer

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Posted in Lead Generation, Phone Marketing, Uncategorized

Prioritize Your Leads and Increase Your Close Ratio

You know, there are always going to be a fair number of people kicking the tires on your website, right? Not everybody who visits your website closes and becomes a lead. It is just a fact. So what is the best way to improve the amount of time spent with quality

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Posted in Lead Generation

Boring Blog Posts? 6 Ways to Make Your Posts Pop!

How many times have you read a blog post and thought how boring it was? There are lots of ways to make your posts come alive with interesting content, the right layout and carefully chosen images. Here are 6 ways to make your posts pop! 1. Give Step by Step Info

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Posted in Uncategorized

How to Develop and Email Marketing Plan

All successes start with a plan. If you want your marketing campaigns to return on your investment, whether that investment is time or money, you need to create the roadmap to get there. Developing a plan for your email campaign is important for a variety of reasons. One, it forces

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Posted in Email Marketing

The Curse of Unfocused Thinking

I don’t know about you, but I always feel disorganized if I don’t have an actual physical representation or a written note to focus my mind. Something that reminds me of those things I’m working on, or what I have to do. I might need that non-digital prompting many times or it’s

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Posted in Uncategorized